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Our Mission


Our mission is to serve as a Steward for the American entrepreneurial ecosystem by being a world-class franchisor. Fostering an environment that serves as a catalyst for building stronger communities through economic empowerment and inclusion. 


Our vision is to be multi-national, multi-concept franchisor of choice, creating growth opportunities for our franchisees, employees, vendors, and community partners. 


Our philosophy is that with celebrity soul food, the culinary revolution is thriving stronger than ever. With our offering of traditional cuisine soaked in culture, we deliver an elevated and exotic flare experience designed to please and satisfy our customers. Allowing them to rediscover the genuine authenticity of soul food and experience the prominence deserved.

Star Power

At celebrity soul food, you are the real star of our restaurants, deserving a welcome befitting a V.I.P., our exclusive red carpet is waiting for you, and inviting you to taste the world's most exquisite delicacies of the historic cuisine in each of our franchise locations throughout the united states.

At celebrity's soul food, the foundation of our organization is a strong sense of family between our franchisees, vendors, and employees. Together we have created the leading brand in the southern food restaurant space. We offer our hardworking, yet eager candidates a tried and true pathway to ownership, financial security, and the support to be the distribution channels of empowerment in their local communities. 



Our values, the pillars from which we operate, are guided and informed by our beliefs and commitments to...our values, the pillars from which we operate, are guided and informed by our beliefs and commitments to...

• Accountability- Everyone in our organization will be held accountable with delivering an exceptional experience to our starring guests.

• Inclusion - We collaborate effectively with people of diverse backgrounds and cultures. We nurture and embrace differing perspectives, we intervene if someone else is being marginalized - wether it be employees, vendors, franchisees, or community partners.

• Deliver "Where You Are the Star" Service - We are not an average company, our service is not average, and we don't want our people to be average. We expect every franchisee to deliver 5 star service.

Corporate Information

East Coast Office: 

West Coast Office: 


Chief Executive Office (CEO)

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Executive Business Partner

Dee Dixon

Alton J. Cheaves, Jr.

Executive Business Partner

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Rodney Williams

Executive Business Partner

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Cynthia Canter

Vice President Marketing, Media & Merchandising

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